Branding, Photography, E-Comm Marketing, Web Design

The Assignment:

Refresh Amazon's baby brand, Diapers.com, to appeal to urban mothers with a preference for practical but stylish baby gear.

The Challenge:

Above all, the new branding needed to be easy to implement, and coexist seamlessly with the ecomm-driven website and simple vendor-provided sku photography.

The Solution:

A fun image library of babies and props, as well as custom typography and poppy colors on a simple white background. Our voice and promotional stunts stayed playful and built on the dry humor that won over so many fans early on.

Image credits: Evan Kafka